Time for the Whiteroom

Mother nature blessed us with a fantastic winter and we filmed like there were no tomorrow!

It was the first time that we sat down at a table and fantasised about what barriers we wanted to break and how we could bring a fresh approach to the skiing industry.

This project was indeed a special one as it brought a lot of individualists together playing as a team. When the movie came out and ran on the big screens one could feel that our excitement was transferred straight to the audience. We created something special and a lot of people appreciated that. If one watched the movie now you can still feel the energy.

»I remember dealing with heavy snowfall and windy conditions while filming for the first time and a lot of other learning lessons. When we now talk about going that extra mile I look back upon that project when we walked so many extra miles all the time.«
— Jakob Schweighofer

»Time for the Whiteroom’ was the first project especially produced for the big screen. Already then it was important for us, to combine cinematic storytelling with a classic ski movie. The knowledge we gained out of that should lay the foundation for all the movies to come.«
— Simon Platzer

»When we started planning Time for the Whiteroom we thought we should start slowly with a short online edit of approx. 10 minutes featuring some sponsored skiers and snowboarders from Innsbruck. We ended up with a 36-minute movie that we showed to a huge crowd in cinemas all around Europe. It was a great feeling to realise an idea and getting so much support from the athletes and the crowd.«
— Johannes Hofmann